What's in a name?

I decided to name my site EZdrinking for a couple of reasons. First, my intent for this project is to focus on spirits, beer, wine, and coffee that are of such quality that they are easy to drink on their own. Second, I hope to promote a temperate approach to alcohol that extols its variety, craft and creativity with out overindulgence. Third, since this a site of my own musings about things I like to drink and my initials are E.Z. the choice was obvious.